The Next Generation Website Model

Narrowcast Communication-On-Demand Websites

The next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web's multimedia capabilities and the Internet's broadband penetration.

The new website model will have the look, feel, and sound of your very own narrow-cast communication channel complete with audio and video programming and on-site personalities that will present and guide audiences through the maze of content. But unlike television, this humanized Web-experience will allow site visitors to make their own programming choices; audiences will be able to experience the content they want, when they want and in the format of their choice: audio and video, or text and graphics.

Why Websites Will Become Multimedia Communication Channels

1. There are millions of websites on the Internet representing millions of small and medium size companies with an enormous aggregate investment, and the vast majority of these websites are underperforming in large part because they have not taken advantage of the Web's multimedia communication capability and the penetration of broadband transmission.

2. Business owners want to see better results but they are being stymied in part by their own lack of vision and unrealistic expectations, but more importantly by a conventional wisdom promoted by particular Industry interests that handicap website owners' ability to capitalize on the Web's multimedia communication capability and its democratizing economic character.

3. Up until recently, major search engine have stifled Web-based marketing communication by failing to develop appropriate measures with which to properly index Web-based multimedia presentations. With the popularity of Goggle Video, YouTube, and the advent of Goggle Video Ads, the search engines will develop the technological means to better index multimedia content.

4. Progress can only be halted in the short term. Multimedia communication technology and the Web's ability to accommodate it have outpaced the Web's gatekeepers. The limitations imposed by SEO strategists on delivering content cannot stop the demand for a more humanized Web-communication experience that provides material that is informative, meaningful, and memorable.

5. As successful as some companies maybe with their PPC (pay per click) programs, the vast majority of small and medium size businesses are not. It is impossible for every business that is prepared to pay for placement or for SEO-expertise to be number one or even on the first page in any particular search category. There are just too many companies in similar businesses, with similar objectives to all rank on the first page of search results. As a consequence businesses will begin to focus on delivering more effective content to truly interested Web-visitors who take the time to find you on the Web or who respond to your direct marketing efforts. More emphasis will be placed on how long visitors stay on a site, and what visitors learn and retain from that site rather than spending money on attracting just more random traffic.

6. With articles and books being written about the Web's natural ability to access niche markets ('The Long Tail' by Chris Anderson), businesses will soon realize that delivering meaningful content to interested audiences takes precedence over attracting volumes of uninterested traffic. High volumes of traffic may be the goal of sites that make their money by delivering traffic to advertisers, but if you have your own product or service to sell, it's about the quality of traffic not the volume.

7. Human beings are hardwired to listen, learn and retain information based on how the brain receives information. People just don't like reading information on computer screens. The linear narrative (storytelling) delivered by the sound of a human voice, enhanced by the moving image of a real person is how information is most effectively transmitted. It's about communicating the message and how best to deliver the content.

8. The broadcast advertising model is not relevant to the narrowcast nature of the Web. Even websites that attract thousands of simultaneous visitors, still speak to one visitor at a time, and each of these visitors can experience your content in the order and at the time they choose. The Web audience for your offering wants content, and your Web marketing and communication techniques need to be adjusted to deliver your message as content and not merely as advertising.

9. The Web's hyperlinked nature is a two-edged sword. As quickly as people can be directed to your site by high search engine ranking or reciprocal links, they can also leave at hyper-speed when they are frustrated by reams of text, outbound links, and distracting advertisements. People want content delivered in familiar, easily understandable, and digestible formats - audio and video.

10. Advertising as we know it is dead. Two thirds of television audiences completely ignore or disengage from television ads, and website audiences learn quickly where the ads are on a website and then avoid them. If you what to make your point, get your message across, and attract interest in what you do, you have to provide quality content that is entertaining, compiling, and above all memorable.

The Narrowcast Communication-On-Demand Website

The narrowcast communication-on-demand website model will deliver information formatted in audio and video programs. Text and static pictures will be provided for those who need to print hardcopy information for reference purposes.

This model offers businesses the ability to take advantage of the Web's full communication capabilities and the hardwired nature of people to respond to human-based presentations that enhance attraction, comprehension, and retention of information.

If you want to improve your bottom line using the Web, you have to start thinking differently. The same old marketing and sales models of the past are not going to work on the new multimedia Web. Web-audiences will demand more than a sales pitch or product specification sheet.

How to Convert a Static Website into a Multimedia Website

Traditionally websites are divided into sections that provide information on the company, the products and/or services, clients, help resources, company news and PR initiatives, and contact information.

These traditional website elements have to be reformatted into more effect program-style presentations using video interviews, expert opinion, and how to sessions, as while as audio FAQs, knowledge bases, and product or service descriptions. Testimonials, success stories and corporate histories can be turned into entertaining and compelling video documentaries that establish brand personality and build confidence.

The Web has evolved from its early days into a fully functioning multimedia communication environment. If you've followed all the rules and listened to all the conventional wisdom, and you're still not getting what you want out of your website, maybe it's time you tried a different approach.

Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients' marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.Audiobahn Vs

Good Cat or Bad Cat?

All domestic cats develop behavioral problems as their predecessors. They encounter both physical and behavioral changes. Cats are creatures of habit. They do what they need to do as their ancestors did from climbing to hunting to marking their territory. What is amusing to a cat can be an enigma for us. Some behavioral problems may be perfectly natural for a cat. Prevention is easier than cure; there are simple remedies. As a previous feline owner I have experienced most of these behavioral problems. My favorite defense was my infamous water pistol.

Cats will climb as this is one of their instincts. As a cat owner utilize implied corrections such as making a loud noise or use a water pistol. Cats will soon associate this activity with consequences. Satisfy your cats desire to climb by providing a location for this natural activity. Some cats explore certain locations out of curiosity.

Cats claw our personal items to mark their territory and to leave their original scent. Provide your cat with a scratching post to prevent damage to your furniture. Always reward them with treats as a reward for utilizing their post instead of your favorite chair or couch. Another simple remedy is to massage catnip on the post to encourage further use of it. To discourage your cat from returning to an already defaced area you can cover the area with two way tape or plastic.

Cats will stalk and can ambush your ankles from a concealed place. This can be painful! Unfortunately this is a natural predatory activity. Direct your cats need by providing proper toys that will stimulate stalking and capturing their prey. If this is unsuccessful either revert to the water pistol or throw a toy.

I recall my cats had a habit of digging in my plant pots. Attempt to keep your cat away from your plants or cover the soil with marbles or gravel. Cats hate to dig in gravel or marbles. Cats also find satisfaction with chewing on items as the actual house plant. Some house plants are poisonous and can be potentially fatal such as Lily of the Valley, Mistletoe, any flower bulb, Ivy, Rhododendron....just to name a few.

If you want to prevent a cats natural instinct to explore you must implement options. Jumping on counters or tables can be hindered by applying two sided tape or revert back to the water pistol. Offer your pet a diversion.

Outdoors offer multiple interests to a curious feline. When you open a door a cat can dash before you realize what happened. A male that is not neutered will bolt to satisfy his mating needs or they can just exit to satisfy their curiosity with all those distractions. Give them food or a toy. Distract them as you depart. With a male not neutered there is only one option....take him to the vet and get him fixed.

If your attempts at resolving your cats behavioral problems are unsuccessful, consult your vet. Maintain regular checkups to ensure there is not an underlying medical problem associated with their specific behavior. Make your vet your friend as they can refer you to a qualified cat trainer as needed. For clawing and climbing your other option is to have your feline declawed by your vet. Give the title good cat to your cat and enjoy those humerous, mischevious moments.

For further information visit me at http://www.cherishmypet.com.
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